## From Guesswork to Governance:

## How PDS Health Took Control of Their IT Assets with Oomnitza

**25%**  
Cost Savings Managing Assets

**160**  
Hours Saved Per Month

**30%**  
More Assets Discovered

## “

**The biggest benefit we derive from Oomnitza is**  
**lifecycle management - understanding assets**  
**from purchase all the way to decommissioning.**  
**Forecasting for refreshes and renewals in the**  
**past was a big estimation game. Now, we're**  
**able to accurately predict what we need to**  
**refresh and renew next year and even plan 5**  
**years down the line.**

**Nemi George,**  
VP, Information Security Officer & IT Operations  
Pacific Dental Health

## Business Profile

**Industry**  
Healthcare

**Employees**  
10,000+

**Annual Revenue**  
$2 billion (2022)

## Endpoints years down the line.

**Endpoints**  
60,000

**Locations**  
1,000 dental offices

---

## About Pacific Dental

## Services (PDS)

Pacific Dental Services is a national dental services  
organization that provides business and technology  
support to about a thousand dental offices in 24  
states. They have pioneered the concept of modern  
dentistry to equip dentists with the latest proven  
technology, the best operational practices and  
procedures, and highly skilled support staff. This  
allows PDS-supported dentists the ability to focus on  
doing dentistry and providing patients the best  
experience.

PDS has been on the Inc. 5000 list of the fastest  
growing private companies in America 14 times,  
exceeding cumulative revenues of over $2 Billion in  
2022. The essence of their business model is simple:  
enabling clinicians to focus more on the patient and  
worry less about the business.

## From Siloed Databases to Eyes on Everything

As one of the fastest growing private companies in  
the U.S., Pacific Dental was looking for a way to  
increase governance around asset management for  
nearly 1,000 dental offices. They needed a way to  
gain an accurate, comprehensive view into their  
60,000 assets and establish a single source of truth.  
Without stronger lifecycle management capabilities,  
they couldn’t proactively combat issues related to  
forecasting, license compliance, security  
on/offboarding, and service delivery efficiency.

PDS decided to tackle their challenges with  
Oomnitza’s modern IT asset management (ITAM)  
solution because it went “beyond ITAM”, didn’t  
require another agent on their endpoints, and  
provided a low-code/no-code platform.

With Oomnitza, PDS discovered 30% more  
endpoints than they thought they had. They used  
over 175 workflows to improve IT efficiency by  
automating processes pertaining to refresh  
forecasting, license compliance, security gap  
assessment, service desk efficiency and user  
experience, saving over 160 hours per month.

They have gone from relying on siloed, point-in-time  
databases that were out-of-date to having  
eyes on everything. They are now able to manage  
the end-to-end lifecycle of hardware and software  
technology assets from procurement to disposal.  
By using Oomnitza, PDS has improved asset  
utilization and reuse, curbing wasteful spending  
and achieving cost savings of over 25% from  
managing their technology assets.

---

/

# Navigating the Challenges of Technology Management During Hyper Growth

Founded in 1994, Pacific Dental Services partners with  
dentists and clinicians to provide business and  
technology support to nearly a thousand dental  
practices across 24 states. Their rapid growth, coupled  
with a wide variety of technology and 60,000 devices  
spread across a large number of locations, made  
technology management a daunting task.

Prior to deploying Oomnitza, the environment at PDS  
consisted of multiple management systems, different  
sources of truth and siloed asset management tools  
that could not be updated easily without massive  
manual effort. There was no way to understand whether  
assets were still there or not or know their current  
location and usage. On top of that, accounting still  
needed a way to easily reconcile against their fixed  
assets module. This lack of governance around asset  
management created a host of challenges.

## A Lack of Visibility into Assets

Despite utilizing some legacy hardware and software  
asset management tools, PDS still needed a way to  
correlate all the data about their technology assets in one  
place. Each tool delivered totally different views and  
results, depending on whether devices were online,  
offline, on-prem, or remote, as well as other  
characteristics that were ever-changing in today’s  
dynamic environments. They needed a solution that  
could give them true visibility of their technology assets  
irrespective of these dynamics.

## Inadequate Lifecycle Management

PDS had a point-in-time approach to managing assets.  
When new offices opened, devices were assigned to it  
and recorded in a static database.

## “

## didn't have clear visibility of Technology Management

**Before Oomnitza, we really**  
**didn't have clear visibility**  
**into our assets. We used**  
**different tools and were not**  
**able to correlate all the data**  
**about our assets in one**  
**place. Depending upon what**  
**tool we were looking at, we**  
**got a totally different view,**  
**a totally different result.**

**Nemi George,**  
VP, Information  
Security Officer & IT Operations  
Pacific Dental Health

---

They didn’t have the processes and technology to  
update the state, location, users, and other attributes  
of assets over time.

Assets were purchased in bulk and assigned, without  
any ability to monitor how they were transferred and  
used by different entities and locations within their  
business. This left PDS without a way to track  
upcoming end-of-warranty or end-of-life dates for  
business planning.

## Inaccurate Forecasting and Budgeting

Forecasting in the past was a big estimation game.  
PDS saw an opportunity to better understand device  
status—identifying which assets were approaching  
end-of-life, which were candidates for refresh, and  
which could be reused across offices or business  
entities.

On the software side, they wanted to gain a clear  
picture on what they had installed vs. licensed, and  
further breakdown license allocation across locations,  
and usage trends to access more accurate  
forecasting, streamlined renewals, and more informed  
budgeting decisions–instead of relying on best guess  
efforts like they previously depended on.

## Security and Compliance Issues

PDS needed a way to monitor their assets, not just  
from an accounting perspective, but also from a  
security standpoint. As it stood, they didn’t have  
up-to-date information about asset state, what OS  
version and applications they were running, and  
whether they were still using any devices, OS, and  
application versions that were reaching their end of  
support life. They also sought to ensure that their  
endpoint agents were installed, up-to-date, correctly  
configured and running on all devices, creating  
security exposures and compliance gaps.

# Challenges

**PDS wanted to elevate their asset**  
**management strategy for increased**  
**visibility and control. By improving their**  
**governance, they aimed to:**

Establish a single source of truth and  
gain a comprehensive, holistic view  
of their 60,000 assets

Enable end-to-end lifecycle  
management, from forecasting to  
disposal

Transition from a guesswork  
approach to data-driven model,  
optimizing spend and reducing  
waste

Strengthen security to cover the  
exposure gaps left by agents and  
end-of-life OSes and applications

---

/

# Modernizing Operations with Object-Centric Asset Management

PDS decided that they needed a modern approach  
to asset management to address their multiple use  
cases –from visibility and lifecycle management to  
improved procurement forecasting, security, IT  
service efficiency and user experience.

They were attracted to Oomnitza’s Modern ITAM  
solution because it went “beyond ITAM”. In addition  
to asset visibility and inventory management  
capabilities, Oomnitza provided the capabilities to  
automate IT workflows for license compliance,  
security gap assessment, technology lifecycle  
management, refresh forecasting, and more.

Oomnitza also didn’t require another agent on their  
endpoints–a standout benefit compared to other  
providers. This was especially important in an  
environment with a mix of IT and clinical devices,  
where some devices just can’t take an agent or  
don’t have enough resources for additional agents.

Using Oomnitza’s agentless approach and out-of-the-box integrations, PDS was able to correlate  
data from their existing endpoint management and  
security tools, such as Jamf, SCCM, and Tanium, into  
a single system of record. They could get a full  
picture of their technology environment, generate  
the reports they need, and run workflows on top of  
this single source of truth.

Pacific Dental Services also loved Oomnitza’s low-code/no-code platform. Unlike some other  
solutions that require engineer-level resources to  
build workflows and customize the platform, PDS is  
able to use the 1500+ built-in presets and the drag-and-drop interface to quickly configure Oomnitza  
for their environment and automate processes.

It was easy to get started and achieve tangible  
outcomes rapidly, yet provided them with the  
flexibility to extend the tool with custom fields  
and workflows as they delved into more  
advanced use cases.

Once PDS deployed Oomnitza, they discovered  
30% more endpoints than what they thought  
they had. Oomnitza now manages their 60,000+  
technology assets across a thousand PDS  
locations–from end-user laptops, desktops,  
tablets and mobile devices to servers, access  
points, switches, virtual machines, payment  
devices, and more. They use over 175 workflows  
to automate processes pertaining to refresh  
forecasting, software license compliance and  
renewals, security, service desk efficiency, and  
user experience.

## “

**Oomnitza's approach of**  
**being agentless has allowed**  
**us to pull data from multiple**  
**sources and leverage all the**  
**agents that we already have**  
**in a clinical environment,**  
**instead of having to deploy**  
**an additional agent. We're**  
**able to correlate all this**  
**information into one tool and**  
**get the reports we need for**  
**procurement, security,**  
**compliance, and even tax**  
**regulations.**

## procurement, security, code/no-code platform. Unlike some other

**Logan Cook,**  
Senior Manager, IT  
Asset Management & Procurement  
Pacific Dental Health

---

## Game-Changing Outcomes

PDS went from relying on siloed, point-in-time databases  
that were out-of-date to having eyes on everything. They  
are now able to manage the end-to-end lifecycle of  
hardware and software technology assets from  
procurement to disposal.

They’ve utilized Oomnitza to improve asset utilization and  
reuse, curbing wasteful expenditure and achieving cost  
savings of over 25% from managing their technology  
assets. PDS has also improved IT efficiency by automating  
tasks pertaining to forecasting, security, compliance, and  
offboarding, saving over 160 hours per month.

## Precise Refresh Forecasting and Budgeting

PDS has transformed its procurement-to-refresh asset  
lifecycle management with Oomnitza. With up-to-date  
information about end-of-warranty and end-of-life dates,  
they are able to time their refreshes effectively, forecast  
accurately for next year and create 5-year plans.

Managing scenarios, such as the upcoming Windows 10  
end-of-support life, has gone from being a chaotic exercise  
to a breeze. They are also able to relate this information to  
their accounting fixed assets and understand the  
depreciation cycle and financial impact.

## Security Coverage Gaps and Controls Assessment

PDS is also able to distinctly use Oomnitza’s agentless  
architecture as a security validation tool.

Oomnitza serves as a gatekeeper to make sure that the  
suite of security agents they want deployed across their  
environment are actually deployed, running the correct  
configuration, communicating with their management  
platforms, and are protected by the most recent  
security updates installed. This enables them to  
identify coverage gaps and remediate issues in a  
timely manner.

## Improved Endpoint Recovery

## During Offboarding

Oomnitza has been instrumental in helping PDS  
significantly improve their recovery rates for assets  
during employee offboarding. Oomnitza’s integration  
with Workday enables them to get a complete report  
on equipment to be recovered when employees  
depart, and the workflow automations streamline  
tasks to be completed by different teams for asset  
recovery.

With Oomnitza’s survey feature, PDS is implementing  
a new process for end users to acknowledge receiving  
assets which will further assist IT, HR, and legal in  
asset recovery.

## Service Desk and User

## Experience Improvement

PDS now uses the integration between Oomnitza and  
Freshservice to improve service delivery efficiency and  
user experience.

Their service desk technicians are able to get a user’s  
asset information at their fingertips, understand device  
and software specifications, and reduce back-and-forth  
questions with end users to investigate and triage  
issues. They can also get insight into past issues for  
each asset and make appropriate resolution decisions  
so that end users can focus on their work instead of  
being impacted by delays.

## Establishing the Foundation for Audit Compliance

As part of their journey into offering medical services,  
PDS is preparing for stricter audit certifications, such  
as compliance with HIPAA, ISO 27001, and  
healthcare IT mandates.

At the heart of all these frameworks is a solid  
understanding of hardware and software assets:  
endpoints, OSes and applications running in the  
environment, legacy systems, and upcoming end-of-life  
dates. Oomnitza acts as a core part of PDS’s  
compliance and certification efforts, providing  
inventory control.

## Software Management and License Compliance

With Oomnitza, PDS is managing the lifecycle of their  
desktop software and SaaS more effectively. They  
have complete insight into which endpoints and users  
have software installed, license allocation and usage  
across locations, and installed vs. licensed metrics.

There is no guesswork or manual effort required  
when their software vendors request license audits.  
They are able to provide reports directly from  
Oomnitza that show usage vs. licensed metrics.  
Oomnitza has helped them streamline their renewals  
and true-ups immensely.

---

## “

**With Oomnitza, we went from not knowing where everything was**  
**or what everything was, to actually having eyes on all assets. After**  
**deployment, we ended up discovering about 30% more assets that**  
**we didn't know were in our environment. This visibility is priceless.**

**Logan Cook**  
Senior Manager, IT Asset Management & Procurement  
Pacific Dental Health

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